Competition in Uganda’s soft drinks industry has continued to stiffen with new entrants such as Hariss flooding the market with her Riham products as the the formerly dominant competitors like the Nakawa based Crown beverages with Pepsi products and Namanve’s Coca Cola working tooth and nail to survive in the market.Due to such vastile demand to grab and maintain the small Ugandan market, the Campusa Magazine has learnt of a new marketing strategy doubled as a Corperate Social Responsibility drive by the Kawempe homed Hariss International Limited.
The manufacturer of the popular RIHAM products has injected UGX 2 billion in a ‘Drink & Win’ promotion dubbed TWEGATEKO Drink and Win promotion as a way of giving back to the community. The promotion was unveiled yesterday with a brand name TWEGATEKO Drink and Win promotion that will see up to 1.2 million consumers of RockBoom Energy Drink and Lavita Pineapple Carbonated Soft Drink win a variety of prizes ranging from T.shirts, Caps, Bags, Bicycles, and Free drinks among others.Participants will simply have to purchase a 320ml PET bottle of either Lavita Pineapple or RockBoom Energy Drink, open it, and check under the bottle cap for a chance to instantly win an exciting prize.“We are super excited to unveil this promotion that has been specially designed for our loyal and ever-growing consumer base spread across the country. As Hariss International Limited, we believe that in addition to offering the best quality and tasteful beverage products, we must also incorporate extra value for our dear customers through such promotions and CSR incentives,” Mr. Jerome Hall, the Head of Marketing, Hariss International noted.“The Twegateko Drink and Win promotion will run till 31st August 2022. We encourage everyone to participate.” He added.
Winners of Free Bottles will easily redeem them from the nearest Dduuka or Riham depot.While winners of Bicycles, T-shirts, Caps, Bags and Footballs will simply call the promotion Toll Free line – 0800 299 008, get verified, and thereafter advised on when their prizes will be delivered directly to them.
.“Winners shall be required to provide proof as part of the winner validation process. This will include but not limited to the winning bottle caps and valid identification documents such as national ID, driver’s license and passport.As Hariss International, we do not require participants to send cash, airtime credit or other consideration to receive any of the prizes and will not be responsible for any loss or damage incurred by any person who fails to pay heed to this notification.” Ms. Luwedde, Public Relations Manager explained.
Lavita Pineapple is a premium non-alcoholic malt-based soft drink enriched with malt extracts and pineapple flavoring that give the product a tickling pineapple taste.While Rock Boom is proudly celebrated as the first Ugandan made energy drink. It contains a blend of caffeine and energy base for providing mental and physical stimulation.Our blog has learnt that Hariss International Limited is one of Uganda’s leading manufacturers of food and beverages. Since its inception in 2005 the production of both food and beverages have been operating under the brand name RIHAM.
RIHAM has grown into a well-known household brand over the years, and has greatly captured the support of the mass market. The brand currently operates a broad product portfolio comprising of Carbonated Soft Drinks, Natural Mineral Water, Juices, Malt & Energy Drinks, Premium & other biscuits.The Campusa Magazine wishes the best to all participants of this gran prom.
