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GOOD MARKETING SELLS ANY BRAND: FIND OUT HOW!

Marketing and sales work together. A good marketer is a good salesman. Any brand in the business world can be sold; it only depends on the marketing strategies of the salesman. Different businesses require different marketing strategies that work for it. There are so many job opportunities for marketers and salesmen who may not need academic qualifications however what defines a good marketer? Curiosity, sales ability, innovation and creativity are the most important key aspects in selling any product. If an individual portray all these qualities then all they need is brand knowledge. Brand awareness to the public will depend on the salesman’s knowledge on the brand.

Observations of the consumer, trying new ideas to stand out helps a marketer beat competition in the market because the business world has become very competitive and dynamic. Not all consumers welcomes the brand however a good salesman will be able to determine that immediately.

Selling also requires patience. Most of us who have failed to sell our products did not exhibit patience. A consumer sometimes may need time to make decisions, buying is a process calculated by the buyer not the seller. A persistent salesman always goes home with fewer products in his bags. Like the saying goes, patience pains but pays. It takes persistence to sell new brands; you cannot give up today because yesterday was a bad sale.

Keeping records; all businesses need records for accountability. In marketing sales records and consumer feedbacks are necessary for product improvements. Keeping details of field activities helps in strategizing and prioritizing key selling points.

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IRENE AGENO JULU
IRENE AGENO JULU
Economist, writer and editor

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